Our SEO tool

An SEO tool for any website

We provide an SEO tool that lets you instantly see how to rank better in Google. Hands on suggestions on how to make your pages look better. Like the Yoast SEO plugin for WordPress, but for multiple keywords and for any HTML page. Our tool can work on any website. With our SEO Tool you will instantly know:

  1. What keywords are you ranking for and which keywords are upcoming.
  2. Identify opportunities and get suggestions to act upon them.
  3. How to improve your pages and articles so that you will rank better for those keywords.
  4. How well is your Click Through Rate and what can you do next to improve that.

Our Tool plugs in to the worlds largest resource for SEO knowledge: Google Webmasters. This Google Tool gives you plenty of data to identify opportunities. But it’s an awful lot of information data. We make this data digestible so that you have first hand insight and know what to do next. Our tool gives you the right suggestions on what you to do next to improve your search rankings.

google-webmaster-tool

Search engine optimization

Most answers and purchases start with a search on search engines such as Google and Yahoo. In most countries Google is in this case the most used search engine. Getting your website to show up on the first page for a competitive keyword often has monetary consequences.

Search engine optimization (SEO) is the art of creating and adapting pages so that you get better rankings with search engines. Over the years SEO has seen quite some changes. In the late nineties, when Google started their PageRank algorithm was a radical change. Links towards a website would indicate trust of one website in another and the receiver of the link would get a slightly better reputation from each link.

In the past five years this has changed a bit. Incoming links are still very important, but to a much lesser degree. And overdoing it with the incoming links inevitably leads to a punishment from Google these days. This is why on page SEO rules are more important than ever. This is where our tool comes in: it will let you instantly know what to do next to rank better.

Automated SEO

In developing this SEO Tool our departure point was easy: How Can We Automate Our SEO Workflow? Well, by scripting it! This is how our automation tool was born. It’s a tool that analyses directly the next opportunities for your website. How does it work? It pulls data from Google about how your website performs on their search platform. We combine that data with a quick SEO scan on that same website. The outcome of our algorithms tell us what to do next in order to further improve our website rankings.

These suggestions are subsequently easy to understand and can be very basic suggestions to more complex ones. For example, include this keyword in your title or in your page-description. Or include a new paragraph with this long tail keyword as your sub-header. Within a week after implementing these suggestions we generally see improved rankings. Firstly for the newly suggested keywords, but also overall we witnessed our websites getting higher rankings in search engines. This knowledge is what we now want to share.

Other SEO tools that could be useful

  • Clicky is great for heatmaps; knowing where your visitors click
  • Moz, including Opensiteexplorer will give you insight in other SEO metrics
  • Prorankchecker, track your rankings. By far the easiest and best SEO tool
  • Yoast SEO for WordPress – if you have a WordPress site this is the ultimate plugin to help you get good rankings.

How to do SEO well

The most important part of good SEO these days is on page SEO. Make sure that people who land on your site are happy and get what they find is our number one recommendation. Secondly, you really want to know and identify how to improve your content and how to implement good keyword research. This is where our tool comes in. You will be able to know immediately what to work on in terms of content editing.

How do search engines work

Search engines work through bots. GoogleBot is constantly crawling the web for new and updated webpages. It downloads a webpage and analyzes the contents. Links are a big part of this, but also the way the page is presented, where are keywords in the text etc.

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